AgenciesTBWA\Media Arts Lab, Los Angeles, BUCK, Los Angeles, OMD Worldwide, Stimmung, Santa Monica
CountryUnited States
ActivityConsumer Electronics & Audio-Visual
MediaWeb Film
Meet Sofia, a shy but creative young woman who is unwilling to share her talent. Until, that is, her dog sends her work flying out of the window to find an audience. Sofia is overjoyed and motivated by the positive reaction. Research suggests 7 out of 10 people aren’t acting on their creative potential. However, Apple believes that creativity moves the world forward. Music artist Billie Eilish created an original track for the film.