Apple, Inc. - "Share Your Gifts (Making-of)" by ANDY Awards 2019
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Apple, Inc. - "Share Your Gifts (Making-of)"
- Brand: Apple, Inc.
- Country: United States
- Advertiser: Apple
| Title | Share Your Gifts (Making-of) |
| Agency | TBWA\Media Arts Lab |
| Campaign | Share Your Gifts |
| Advertiser | Apple |
| Brand | Apple, Inc. |
| Posted | April 2019 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Web Film |
| Length | |
| AI Description | The 'Share Your Gifts (Making-of)' ad by Apple showcases the intricate process behind creating the animated short film. The video focuses on combining practical models and CG to produce a vibrant, art-directed environment. The storyline follows a young creative woman who struggles to express her creativity until her dog helps her break out of her shell. Behind-the-scenes footage reveals the meticulous art of building miniature sets and capturing the essence of a fantasy urban winter scene. The characters are animated with realistic facial expressions to foster connection. The ad highlights the magic of animation through interviews with the creative team and scenes of crafting each element, from lighting to set design, to bring the story to life. The message centers on unleashing creativity and the joy of sharing one's unique gifts. |
| Media Agency | OMD USA |
| Production Company | Buck |
| Chief Creative Officer | Brent Anderson |
| Group Creative Director | Chuck Monn |
| Group Creative Director | JD Jurentkuff |
| Creative Director | Jed Cohen |
| Creative Director | Jeremy Wirth |
| Art Director | Diogo Valim |
| Senior Copywriter | Bruno Barbieri |
| Executive Director of Content Production | Brian O'Rourke |
| Executive Producer | Chris Perry |
| Senior Producer | Kirsten Larson |
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