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ANDY Awards

Creative Award
New York, United States
Apple, Inc. - "Share Your Gifts" by ANDY Awards 2019

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TitleShare Your Gifts
Agency
Campaign Share Your Gifts
Advertiser Apple
Brand Apple, Inc.
PostedApril 2019
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
AI Description The ad 'Share Your Gifts' by Apple is a heartwarming animated story about creativity and sharing. Featuring a snow-covered cityscape, the video presents a young artist who is passionate about her work but hesitant to share it. Set to an original track by Billie Eilish, the visuals switch between the artist's cozy apartment and a lively winter scene. Detailed stop-motion animation and a whimsical aesthetic create a captivating narrative. Throughout the video, viewers see the character print her work using a MacBook, reinforced by themes of personal growth and the power of self-expression. The story culminates in a vibrant scene where the artist shares her talents, conveying a message about the joys and importance of sharing creativity with the world.
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Production Company
Chief Creative Officer
Group Creative Director
Group Creative Director
Creative Director
Creative Director
Art Director
Senior Copywriter
Executive Director of Content Production
Executive Producer
Senior Producer
Global Music Director
Executive Creative Director
Managing Executive Producer
Executive Producer
Creative Director
Production Company Producer
Production Company Producer
CG Supervisor
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Associate Creative Director
Art Director
Artist

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