Apple, Inc. - "Share your gifts" by ANDY Awards 2019
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Apple, Inc. - "Share your gifts"
- Brand: Apple, Inc.
- Country: United States
- Advertiser: Apple
| Title | Share your gifts |
| Agency | TBWA\Media Arts Lab |
| Campaign | Share Your Gifts |
| Advertiser | Apple |
| Brand | Apple, Inc. |
| Date of First Broadcast/Publication | 2018 / 11 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Tagline | Share your gifts |
| Story | Meet Sofia, a shy but creative young woman who is unwilling to share her talent. Until, that is, her dog sends her work flying out of the window to find an audience. Sofia is overjoyed and motivated by the positive reaction. Research suggests 7 out of 10 people aren’t acting on their creative potential. However, Apple believes that creativity moves the world forward. Music artist Billie Eilish created an original track for the film. |
| Media Type | Web Film |
| Length | |
| AI Description | In a beautifully animated and festive world, we follow Sofia, a creative yet shy woman who is hesitant to share her talents. She spends much of her time working on artistic projects using her Apple laptop, surrounded by cozy, colorful decor. A pivotal moment occurs when Sofia's playful dog accidentally sends her art flying out of the window, scattering her creations into the streets. Initially anxious, Sofia chases after the papers through a snowy, vibrant town. As people pick up the scattered creations, they are delighted, leading to a transformation in Sofia's confidence and motivation. The warm reactions of the townsfolk encourage her to embrace her creativity. Set against a backdrop of whimsical, lively music by Billie Eilish, the ad conveys a powerful message about the impact of sharing one's talents with the world and how creativity and innovation can bring people together and inspire positivity. |
| Music Prod Company | Stimmung |
| Art Director | Diogo Valim |
| Copywriter | Bruno Barbieri |
| Chief Creative Officer | Brent Anderson |
| Executive Creative Director | Ryan Honey |
| Creative Director | Jeremy Wirth |
| Creative Director | Jed Cohen |
| Executive Producer | Brian O'Rourke |
| Executive Producer | Chris Perry |
| Executive Producer | Maurie Enochson |
| Production Company | BUCK |
| Group Creative Director | Chuck Monn |
| Group Creative Director | JD Jurentkuff |
| Media Agency | OMD Worldwide |
| Music Prod Company | Skywalker |
| Music Prod Company | The Formosa Group |
| Music Supervision | Peymon Maskan |
| Media Agency | OMD USA |
| Production Company | Buck |
| Senior Copywriter | Bruno Barbieri |
| Executive Director of Content Production | Brian O'Rourke |
| Senior Producer | Kirsten Larson |
| Global Music Director | Peymon Maskan |
| Managing Executive Producer | Maurie Enochson |
| Executive Producer | Emily Rickard |
| Creative Director | Joe Mullen |
| Production Company Producer | Nicholas Carmen |
| Production Company Producer | Alessandro Ceglia |
| CG Supervisor | Alex Dingfelder |
| Special Effects / VFX | Marc Steinberg |
| Associate Creative Director | Richard Gray |
| Art Director | Kyle Strope |
| Artist | Billie Eilish |
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- AGENCY:
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