Dear mom and dad

Brand Momondo
Agencies NoA | &Co., København K, Bacon, Copenhagen, Bacon X, Fredriksberg C, Cameo
Country Denmark
Activity Travel Agencies, Tour Operators
Media Branded Content, Television, Case Study, Web Film
During this emotional film for online travel site Momondo, volunteers are asked about their national identities. The individuals consider themselves pure products of their own countries: 100% French or English, for example. The English guy admits to being suspicious of foreigners, particularly Germans. After providing saliva samples for a DNA test, the results prove that they all have a mixture of origins: the English guy even has some German in him. “There would be no such thing as extremism in the world if people knew their heritage,” says the French woman. On open world begins with an open mind.
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Awards (1)

  • Bronze - Leisure/Travel | Social Marketing

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