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ANDY Awards

Creative Award
New York, United States
Momondo - "The DNA Journey" by ANDY Awards 2017

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TitleThe DNA Journey
Agency
Campaign Dear mom and dad
Advertiser Momondo
Brand Momondo
PostedApril 2017
Business Sector Travel Agencies, Tour Operators
Media Type Case Study
Length
AI Description The ad titled "The DNA Journey" by Momondo invites participants to discover their diverse heritage through DNA testing. It challenges preconceived notions of identity and fosters a message of openness and tolerance. Participants share their thoughts on different cultures before taking a DNA test. The results reveal unexpected ancestries, bringing moments of surprise and enlightenment. The campaign encouraged viewers globally to embrace their diverse backgrounds. It received over 257 million views and had substantial media impressions, highlighting its wide impact and resonance. The ad effectively uses real stories and reactions to convey a powerful message of unity and understanding.
Creative Director
Copywriter
Copywriter
Director
Production Company Bacon
Production Company Producer