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Momondo - "The DNA Journey"

NoA | &Co. København K, Denmark

Awards

111592

Brand: Momondo
Country: Denmark

Advertiser: Momondo

Title	The DNA Journey
Agency	NoA \| &Co.
Campaign	Dear mom and dad
Advertiser	Momondo
Brand	Momondo
Date of First Broadcast/Publication	2016 / 6
Business Sector	Travel Agencies, Tour Operators
Story	During this emotional film for online travel site Momondo, volunteers are asked about their national identities. The individuals consider themselves pure products of their own countries: 100% French or English, for example. The English guy admits to being suspicious of foreigners, particularly Germans. After providing saliva samples for a DNA test, the results prove that they all have a mixture of origins: the English guy even has some German in him. “There would be no such thing as extremism in the world if people knew their heritage,” says the French woman. On open world begins with an open mind.
Media Type	Branded Content
Length	316 seconds
AI Description	The ad by Momondo, titled "The DNA Journey," features a group of diverse participants sharing their beliefs about their national identities. They consider themselves 100% from their respective countries, like Icelandic or English. A DNA test reveals their mixed origins, challenging their initial claims. One participant discovers he has German roots despite his suspicions of Germans. Another is surprised to find he shares ethnicity with people he's conflicted with. These revelations lead to emotional reactions—including tears and laughter—as they realize shared heritage with others in the room. A moving conclusion reinforces that an open world starts with an open mind, emphasizing unity and inclusion.
Production Company	Bacon
Creative Director	Robert Cerkes
Copywriter	James Godfrey
Account Director	Trine Eisinger
Agency Producer	Arlette Walsoe
Director	Jeppe Rønde
Production Manager	Ditte Odgaard
Lighting Director / Lighting	Aslak Lythans
Wardrobe / Stylist	Stine Gudmondsen
Sound Recording	Lars Gonzalez
Sound Designer	Kevin Koch
Editor	Simon Borch
Copywriter	Tue Rossel
Account Director	Thomas Christenson
Account Manager	Marianne Louise Seirberg
Strategic Planner	Ornulf Johnsen
Executive Producer	Mette Jermiin
Director of Photography (DOP)	Magnus Jønck
Production Designer	Mads Jorgensen
Make-Up Artist	Louise Bruun
Post Production	Bacon X
Colorist	Hannibal Lang