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ANDY Awards

Creative Award
New York, United States
Momondo - "The DNA Journey feat. Aurelie" by ANDY Awards 2017

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TitleThe DNA Journey feat. Aurelie
Agency
Campaign Dear mom and dad
Advertiser Momondo
Brand Momondo
Date of First Broadcast/Publication 2016 / 6
Business Sector Travel Agencies, Tour Operators
Media Type Television
Length
AI Description The ad is part of Momondo's "The DNA Journey" campaign, following Aurelie as she embarks on a personal journey of self-discovery through her DNA results. Initially, Aurelie shares her French family heritage but expresses interest in Italian and British cultures. The ad reveals her DNA results, highlighting her British and Italian ancestry, which surprises her. This discovery leads to an emotional realization of her diverse heritage, challenging preconceived notions of identity and emphasizing the beauty of global interconnectedness. The ad utilizes close-up shots to capture Aurelie's emotional responses, reinforcing the campaign's message to celebrate diversity. The setting is intimate and modern, with a documentary style to enhance authenticity.
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