RE:Shakespeare

Brand Samsung & The RSC
Advertiser Samsung
Agencies Cheil London, unit9, London, Good Relations
Country United Kingdom
Activity Others
Media Digital, Print
What would it take to get school children engaged and interested in Shakespeare again? Answering that question lies at the heart of the interactive app from the Royal Shakespeare Company (RSC) and Samsung. Using Samsung tablets, students are introduced to the famed poet and playwright through games, they practice using live capture videos and finally, they perform opposite a real RSC actor using an interactive format.
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Awards (1)

  • Gold - Institutional Corporate | Mobile

Ads (3)