Samsung & The RSC - "RE:Shakespeare Practice" by ANDY Awards 2016
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Samsung & The RSC - "RE:Shakespeare Practice"
- Brand: Samsung & The RSC
- Country: United Kingdom
- Advertiser: Samsung
| Title | RE:Shakespeare Practice |
| Agency | Cheil London |
| Campaign | RE:Shakespeare |
| Advertiser | Samsung |
| Brand | Samsung & The RSC |
| Posted | May 2016 |
| Business Sector | Others |
| Media Type | |
| Length | |
| AI Description | The advertisement features an image of a Samsung tablet displaying the RE:Shakespeare Practice app designed in collaboration with the Royal Shakespeare Company (RSC). The screen showcases an interactive interface with multiple options focused on learning Shakespeare. Terms like 'RE:phrase', 'RE:act', and 'RE:mix' indicate different modules within the app for studying various aspects of Shakespearean works. The presence of real people depicted in digital format suggests a blend of traditional literature with modern technology, offering an engaging and innovative method for users to deepen their knowledge of Shakespeare using Samsung's technology. |
| Chief Creative Officer | Malcolm Poynton |
| Executive Creative Director | Tom Evans |
| Creative Director | Mark Fretten |
| Creative Director | Rob Perham |
| Creative Team | Anstice Murray |
| Creative Team | Jonathan Wicks |
| Design Director | Andy Day |
| Operations Director | Arjun Singh |
| Executive Producer | Oliver Wright |
| Managing Partner | Jason Capra |
| Business Leader | Mary Harris |
| Account Manager | Madeleine Eaton |
| Chief Strategy Officer | Chris Chalk |
| Account Planner | Victoria Noble |
| Production Company | unit9 |
| Creative Director | Laura Cortes |
| Executive Producer | Marc D Souza |
| Project Manager | Pierre Trochu |
| Technical Lead | Paul Lavery |
| UX | Quentin Gauvrit |
| Design | Melanie Hubert |
| Design | Steven Mengin |
| Animation/3D | Godart Raets |
| Director | Anrick Bregman |
| Editor | Alex Burt |
| PR | Good Relations |
| Consumer Creative Director | Helen Rainford |
| Account Manager | Jasmine Barnes |
| Vice President (VP) | Russell Taylor (Samsung) |
| Head of Business Development | Christine Park (Samsung) |
| Manager BSG | Sarah Shim (Samsung) |
| Executive Director | Catherine Mallyon (RSC) |
| Education Director | Jacqui O Hanlon (RSC) |
| Head of Business Development | Lisa Ramsell (RSC) |
| Director of Development | Rebecca Preston (RSC) |
| Head of Press | Philippa Harland |
| Communications Director | Liz Thompson |
| Producer | Rory Mathieson |
| Account Director | Chloe Siddall |
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