Samsung & The RSC - "RE:Shakespeare" by ANDY Awards 2016
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Samsung & The RSC - "RE:Shakespeare"
- Brand: Samsung & The RSC
- Country: United Kingdom
- Advertiser: Samsung
| Title | RE:Shakespeare |
| Agency | Cheil London |
| Campaign | RE:Shakespeare |
| Advertiser | Samsung |
| Brand | Samsung & The RSC |
| Posted | April 2016 |
| Business Sector | Others |
| Media Type | Digital |
| Length | |
| AI Description | The ad introduces 'RE:Shakespeare', an engaging digital app created in collaboration with the Royal Shakespeare Company and Samsung. Featuring actor David Tennant and musician Akala, the ad highlights the interactive features of the app, showing students excitedly using it on tablets to explore Shakespeare through games, immersive performances, and educational content fused with modern hip-hop elements. The app is designed to help students understand and interact with Shakespeare's works, encouraging participation and creativity. With glimpses of classroom environments and enthusiastic student reactions, the ad emphasizes the transformative educational experiences enabled by technology. |
| Chief Creative Officer | Malcolm Poynton |
| Executive Creative Director | Tom Evans |
| Creative Director | Mark Fretten |
| Creative Director | Rob Perham |
| Creative Team | Anstice Murray |
| Creative Team | Jonathan Wicks |
| Design Director | Andy Day |
| Operations Director | Arjun Singh |
| Executive Producer | Oliver Wright |
| Managing Partner | Jason Capra |
| Business Leader | Mary Harris |
| Account Manager | Madeleine Eaton |
| Chief Strategy Officer | Chris Chalk |
| Account Planner | Victoria Noble |
| Production Company | unit9 |
| Creative Director | Laura Cortes |
| Executive Producer | Marc D Souza |
| Project Manager | Pierre Trochu |
| Technical Lead | Paul Lavery |
| UX | Quentin Gauvrit |
| Design | Melanie Hubert |
| Design | Steven Mengin |
| Animation/3D | Godart Raets |
| Director | Anrick Bregman |
| Editor | Alex Burt |
| PR | Good Relations |
| Consumer Creative Director | Helen Rainford |
| Account Manager | Jasmine Barnes |
| Vice President (VP) | Russell Taylor (Samsung) |
| Head of Business Development | Christine Park (Samsung) |
| Manager BSG | Sarah Shim (Samsung) |
| Executive Director | Catherine Mallyon (RSC) |
| Education Director | Jacqui O Hanlon (RSC) |
| Head of Business Development | Lisa Ramsell (RSC) |
| Director of Development | Rebecca Preston (RSC) |
| Head of Press | Philippa Harland |
| Communications Director | Liz Thompson |
| Producer | Rory Mathieson |
| Account Director | Chloe Siddall |
| Art Director | Lisa Pascal |
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