Samsung & The RSC - "RE:Shakespeare 2" by ANDY Awards 2016
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Samsung & The RSC - "RE:Shakespeare 2"
This ad is part of the ACT Responsible Collection
- Brand: Samsung & The RSC
- Country: United Kingdom
- Advertiser: Samsung
| Title | RE:Shakespeare 2 |
| Agency | Cheil London |
| Campaign | RE:Shakespeare |
| Advertiser | Samsung |
| Brand | Samsung & The RSC |
| Posted | May 2016 |
| Business Sector | Others |
| Story | What would it take to get school children engaged and interested in Shakespeare again? Answering that question lies at the heart of the interactive app from the Royal Shakespeare Company (RSC) and Samsung. Using Samsung tablets, students are introduced to the famed poet and playwright through games, they practice using live capture videos and finally, they perform opposite a real RSC actor using an interactive format. |
| Media Type | Digital |
| Length | |
| AI Description | The ad promotes the RE:Shakespeare app by Samsung and the Royal Shakespeare Company, designed to engage school children with Shakespeare's works in a modern, interactive format. It features students in a classroom setting using Samsung tablets to explore Shakespeare through games, practice, and performance with real RSC actors. The ad highlights the app's ability to make learning enjoyable and relevant by combining traditional Shakespeare with contemporary elements like hip-hop, promoting both education and fun. Screens show students' reactions as they interact with various features of the app, including recording performances and exploring scenes in 360-degree video. The use of technology is emphasized to bridge the gap between the past and present, making Shakespeare accessible and interesting to today’s youth. |
| Chief Creative Officer | Malcolm Poynton |
| Executive Creative Director | Tom Evans |
| Creative Director | Mark Fretten |
| Creative Director | Rob Perham |
| Creative Team | Anstice Murray |
| Creative Team | Jonathan Wicks |
| Design Director | Andy Day |
| Operations Director | Arjun Singh |
| Executive Producer | Oliver Wright |
| Managing Partner | Jason Capra |
| Business Leader | Mary Harris |
| Account Manager | Madeleine Eaton |
| Chief Strategy Officer | Chris Chalk |
| Account Planner | Victoria Noble |
| Production Company | unit9 |
| Creative Director | Laura Cortes |
| Executive Producer | Marc D Souza |
| Project Manager | Pierre Trochu |
| Technical Lead | Paul Lavery |
| UX | Quentin Gauvrit |
| Design | Melanie Hubert |
| Design | Steven Mengin |
| Animation/3D | Godart Raets |
| Director | Anrick Bregman |
| Editor | Alex Burt |
| PR | Good Relations |
| Consumer Creative Director | Helen Rainford |
| Account Manager | Jasmine Barnes |
| Vice President (VP) | Russell Taylor (Samsung) |
| Head of Business Development | Christine Park (Samsung) |
| Manager BSG | Sarah Shim (Samsung) |
| Executive Director | Catherine Mallyon (RSC) |
| Education Director | Jacqui O Hanlon (RSC) |
| Head of Business Development | Lisa Ramsell (RSC) |
| Director of Development | Rebecca Preston (RSC) |
| Head of Press | Philippa Harland |
| Communications Director | Liz Thompson |
| Producer | Rory Mathieson |
| Account Director | Chloe Siddall |
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