Caption With Intention
Brand
Chicago Hearing Society
Agencies
FCB Chicago, 456 Studios
Country
United States
Activity
Institutional/Public Interest/Non-Profit Org.
Media
Web Film, Case Study
FCB Chicago, in close partnership with the Chicago Hearing Society (CHS) and core creative partner Rakish Entertainment, has introduced Caption with Intention—a groundbreaking new caption design system created to transform how Deaf and Hard of Hearing audiences experience film and television. Unlike traditional captions, which have remained largely unchanged since the 1970s, this system uses animation, color, and variable typography to convey not just dialogue, but emotion, tone, and pacing.
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Awards (3)
- Gold Andy - CRAFT
- Gold Andy - RESET
- Gold Andy - IDEA
