Chicago Hearing Society - "Caption with Intention" by ANDY Awards 2026
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Chicago Hearing Society - "Caption with Intention"
This ad is part of the ACT Responsible Collection
- Brand: Chicago Hearing Society
- Country: United States
- Advertiser: Chicago Hearing Society
| Title | Caption with Intention |
| Agency | FCB Chicago |
| Campaign | Caption With Intention |
| Advertiser | Chicago Hearing Society |
| Brand | Chicago Hearing Society |
| Date of First Broadcast/Publication | 2024 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| Length | |
| AI Description | The ad for the Chicago Hearing Society highlights 'Caption with Intention,' a new captioning system that enhances accessibility for individuals with hearing loss. It opens with a behind-the-scenes look at filmmaking, reminiscing the unchanged nature of traditional captions. The voiceover emphasizes the limitations of current captioning, such as lack of synchronicity, emotion conveyance, and speaker identification. 'Caption with Intention' promises to revolutionize this by introducing dynamic text animations, varying type sizes, and character color identification. A dramatic soundtrack accompanies visuals from famous film scenes with the new captioning style. Testimonials from hearing-impaired viewers are shown, detailing how this technology enhances their movie-watching experience. The video concludes with the system being embraced by major studios and winning an Academy Award for its innovative approach to inclusion, highlighting its importance across diverse cultures and settings. |
| Production Company | Rakish Entertainment |
| Post Production Company | 456 Studios |
| Post Production Company | Pes Motion Studio |
| Production Company | Believe TV |
| Chief Creative Officer | Andrés Ordóñez |
| Chief Creative Officer | Danilo Boer |
| Executive Producer | John Bleeden |
| Chief Marketing Officer (CMO) | Brandon Cooke |
| President | Jennifer Neumann |
| Chief Creative Officer | Pedro Perez |
| Chief Strategy Officer | Mollie Partesotti |
| Chief Marketing Officer (CMO) | Kaya Much |
| SVP, Executive Creative Director | Bruno Mazzotti |
| Creative Director | So A Ryu |
| Associate Creative Director | Frederik Clarysse |
| Associate Creative Director | Silas Nogueira |
| Associate Creative Director | Gustavo Dallegrave |
| Associate Creative Director | Zach Frazer |
| Copywriter | Nihal Atawane |
| Art Director | Vitor Favero |
| EVP, Head of Copy | John Fiebke |
| SVP, Group Management Director | Zachary Kieltyka |
| Management Director | Lauren Scholten |
| EVP, Managing Director, Strategic Analytics | Eric Chun |
| SVP, Group Analytics Director | Jennifer Asai |
| Analytics Director | Olivia Parker |
| Senior Analyst | Devin Montgomery |
| VP, Strategic Services | Kristin Oberg |
| Director, Global Communications & Content | Emilie Sharp |
| EVP, Global Project Lead | Alison Lutsky |
| Global Creative Services & Awards Associate | Alisa Zervas |
| Executive Producer | Lisa Long |
| Supervising Senior Producer | Clare Deady |
| Senior Producer | Beah Travis |
| Senior Content Producer | Shannon Clash |
| Senior Content Creator | Chris Colvin |
| Senior Content Creator | Mike Smith |
| Director of Editing | Gus Spelman |
| Senior Editor | Jackie Moorman |
| Senior Editor | Dave Cullen |
| Senior Editor | Seamus Hehir |
| Associate Editor | Ariel Diosdado |
| Associate Editor | Quinn Lueder |
| Associate Editor | Eema Siddiqui |
| Associate Editor | Natalia Trejo |
| Associate Editor | Brandon Bunner |
| Director of Motion Graphics | Anj Puglise |
| Motion Design Director | Mike Czerniuk |
| Senior GFX Artist | Michelle Timpone |
| Senior GFX Artist | Anthony Malagutti |
| GFX Artist | Max Dawson |
| GFX Artist | Shivani Varandani |
| GFX Artist | Louis Zeller |
| Audio Producer | Thomas Zalduendo |
| Senior Audio Engineer | Marco Morales |
| Senior Audio Engineer | Zach Scheitlin |
| Senior Audio Engineer | Zac Schmidt |
| Colorist | Caleb Hill |