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ANDY Awards

Creative Award
New York, United States
Chicago Hearing Society - "Caption with Intention" by ANDY Awards 2026

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TitleCaption with Intention
Agency
Campaign Caption With Intention
Advertiser Chicago Hearing Society
Brand Chicago Hearing Society
Date of First Broadcast/Publication 2025 / 5
Business Sector Institutional/Public Interest/Non-Profit Org.
Story FCB Chicago, in close partnership with the Chicago Hearing Society (CHS) and core creative partner Rakish Entertainment, has introduced Caption with Intention—a groundbreaking new caption design system created to transform how Deaf and Hard of Hearing audiences experience film and television. Unlike traditional captions, which have remained largely unchanged since the 1970s, this system uses animation, color, and variable typography to convey not just dialogue, but emotion, tone, and pacing.
Media Type Web Film
Length
AI Description The ad opens with a series of black and white animations highlighting the shortcomings of traditional captioning, which can hinder viewing experiences for Deaf and Hard of Hearing audiences. It mentions that the existing system, unchanged since the 1970s, fails to synchronize with spoken words, convey emotions, or identify speakers. The ad then introduces 'Caption with Intention,' a new system developed by the Chicago Hearing Society and FCB Chicago, featuring dynamic text animation, variable typography, and color to effectively sync captions, convey intonation, and distinguish characters. Scenes showcasing the application of this system in popular movies such as 'Forrest Gump' display how the enhanced captions improve comprehension and emotional engagement. Various feedback from focus groups emphasizes the improved understanding and emotional connection facilitated by the new system, underscoring its revolutionary impact in making media more accessible for the Deaf community. The video concludes with a call to action, inviting viewers to visit the Caption with Intention website.
Chief Creative Officer
Chief Marketing Officer (CMO)
Chief Strategy Officer
Content Creator
Content Creator
Group Creative Director
Editor Ariel Diosdado
Editor Brandon Bunner
Editor
Editor Eema Siddiqui
Editor
Editor
Editor Natalia Trejo
Editor Quinn Lueder
Editor Seamus Hehir
Editor Zac Schmidt
Executive Creative Director
Global Chief Creative Officer
Motion Designer
Motion Designer
Motion Designer Denise Azzi
Motion Designer
Motion Designer Kleber Dias
Motion Designer Tiago Bahia
Producer Beah Travis
Producer
Producer Thomas Zalduendo
Producer
Producer Laura Luna
Executive Producer
Global Creative Partner
Analytics Director Olivia Parker
Animation Direction
Audio Engineer
Audio Engineer Zach Scheitlin
Colorist
Coordinator, Training & Education Karla Giese
Creative & Motion Direction Pedro Estanga
Director, Global Communications & Content
EVP, Global Project Lead
EVP, Head of Copy
EVP, Managing Director, Data Intelligence
Executive Director Karen Aguilar
GFX Artist Anthony Malagutti
GFX Artist Louis Zeller
GFX Artist Max Dawson
GFX Artist
GFX Artist Shivani Varandani
Global CMO & International Lead
Global Creative Services & Awards Associate Alisa Zervas
Management Director Lauren Scholten
Motion Graphics Development Lucas Negrão
Post Production Coordination Jess Marques
President
Prompt Engineer Guilherme Guinness
Senior Analyst Devin Montgomery
SVP, Global Executive Creative Producer
SVP, Group Management Director Zachary Kieltyka
SVP, Strategic Analytics Director
VP, Strategic Services & Awards