Have AI Break

Brand KitKat
Advertiser Nestlé
Agencies Courage Inc, Toronto, Alter Ego, Chennai
Country Canada
Activity Food
Media Television, Case Study
When a Google study detailed how writing “take a breath” before prompting AI garnered a more accurate response, it had us thinking — would this work with the world’s most iconic tagline? Have AI Break shows how effectively the famous KitKat tagline improved AI responses, and the reception it earned after.
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Awards (1)

  • Gold Andy - IDEA

Ads (2)