ANDY Awards

Creative Award

New York, United States

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KitKat - "Have AI Break"

Courage Inc Toronto, Canada

Awards

370

Brand: KitKat
Country: Canada

Advertiser: Nestlé

Title	Have AI Break
Agency	Courage Inc
Campaign	Have AI Break
Advertiser	Nestlé
Brand	KitKat
Date of First Broadcast/Publication	2023
Business Sector	Food
Media Type	Television
Length	73 seconds
AI Description	The KitKat ad titled "Have AI Break" playfully explores the concept of taking a break for both humans and AI. The advertisement opens with a solid red background, which is consistent throughout, while text appears, such as "The world has been using A.I. non-stop," to emphasize our dependency on artificial intelligence. The screen then transitions to a chat interface where a user asks AI common queries, like the invention of the lightbulb, and highlights the necessity of a break for better accuracy. The ad cleverly integrates KitKat's famous slogan, modifying it to "Have A Break, Have a KitKat," highlighting improved AI responsiveness post-break. The visuals blend KitKat's chocolate bar into the text, creatively forming the letter "I" in "AI," making the product an integral part of the message. The ad concludes with the notion that taking breaks doesn't just rejuvenate people but AI systems too, reinforcing KitKat's identity as a symbol of relaxation and refreshment.