KitKat - "Have AI Break (Case)" by ANDY Awards 2024
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KitKat - "Have AI Break (Case)"
- Brand: KitKat
- Country: Canada
- Advertiser: Nestlé
| Title | Have AI Break (Case) |
| Agency | Courage Inc |
| Campaign | Have AI Break |
| Advertiser | Nestlé |
| Brand | KitKat |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Food |
| Story | When a Google study detailed how writing “take a breath” before prompting AI garnered a more accurate response, it had us thinking — would this work with the world’s most iconic tagline? Have AI Break shows how effectively the famous KitKat tagline improved AI responses, and the reception it earned after. |
| Media Type | Case Study |
| Length | |
| AI Description | This ad by KitKat explores the idea of AI improvements with a simple prompt adjustment. A sleek red backdrop carries text and visuals demonstrating how adding "Have a break" before queries made AI responses more accurate. Footage includes clips of AI-related conferences and news segments. Through clever use of the iconic KitKat tagline, the ad indicates both humor and a compelling concept, showing improved AI accuracy with its intervention. User-generated social media reactions are showcased, highlighting the campaign's positive reception and engagement. Through minimalistic visuals and focused messaging, the ad conveys a humorous yet innovative idea with significant media attention. |
| Founder & CCO | Dhaval Bhatt |
| Founder & CCO | Joel Holtby |
| Associate Creative Director | Tommy Yong |
| Art Director | Tommy Yong |
| Associate Creative Director | Matt Miller |
| Copywriter | Matt Miller |
| Copywriter | Emma Lorenzi |
| Group Account Director | Alex Karayannides |
| Account Supervisor | Niharika Chadha-Punn |
| Account Executive | Jordan McConnell |
| Executive Producer | Clair Galea |
| Agency Producer | Katie Fowler |
| Senior Vice President | Tracey Cooke |
| Animation | Alter Ego |
| Graphic Designer | Edward Deng |
| VFX Executive Producer | Hilda Pereira |
| VFX Producer | Bobbi Dedman |
| Audio | Eggplant |
| Executive Producer | Nicola Treadgold |
| Music Composer | Peter Pacey |
| Sound Design and Mix | Peter Pacey |