Bears

"After 10 years of fueling the comical conflict between “Left Twix” and “Right Twix,” the brand needed a new way to get its distinctive proposition noticed again. Against the backdrop of a world burned out and weighed down by the modern instinct to debate, overthink, and over-analyze seemingly everything, we decided to lighten things up. Instead of continuing to position Twix as a polarizing or paralyzing choice, we celebrated it as exactly the opposite: with something as chewy, crunchy, and delicious as Twix, there’s no way to get it wrong.