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ANDY Awards

Creative Award
New York, United States
Twix - "Twix Bears" by ANDY Awards 2023

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TitleTwix Bears
Agency
Campaign Bears
Advertiser Mars
Brand Twix
Date of First Broadcast/Publication 2022 / 3
Product Twix
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Story "After 10 years of fueling the comical conflict between “Left Twix” and “Right Twix,” the brand needed a new way to get its distinctive proposition noticed again. Against the backdrop of a world burned out and weighed down by the modern instinct to debate, overthink, and over-analyze seemingly everything, we decided to lighten things up. Instead of continuing to position Twix as a polarizing or paralyzing choice, we celebrated it as exactly the opposite: with something as chewy, crunchy, and delicious as Twix, there’s no way to get it wrong.
Media Type Television
Length
AI Description The advertisement depicts a lighthearted camping scene where two men, who appear to be twins, are sitting between tents in a forest. They're engaged in a relaxed conversation about the iconic choice between the 'Left Twix' and 'Right Twix.' The audio reiterates the sentiment that both are equally delicious, focusing on the pleasurable sound of a Twix bar snapping. These humorous characters are unaware of the two grizzly bears watching them, adding a whimsical twist. The visual concludes with a satisfying close-up of a Twix bar breaking, highlighting its chewy and crunchy allure, with the phrase "Left or Right, a good decision either way."
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DDB Chicago Colin Selikow, Executive Creative Director
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DDB Chicago Matt Blitz, Head of Production
DDB Chicago Annie Larimer, Executive Producer
DDB Chicago Andrea Diquez, Chief Executive Officer
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DDB Chicago Frances Gaillard, Global Segment Lead
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The Mill Will Howland, VFX Production Assistant
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Company 3 Kevin Breheny, Color Producer
Company 3 Ryan Moncrief, Color Assistant
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