Twix - "Bears" by ANDY Awards 2023

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TitleBears
Title (original language)Camping
Agency
Campaign Bears
Advertiser Mars, Inc.
Brand Twix
PostedJune 2022
Business Sector Candy Bars
Media Type Television
Length
AI Description The advertisement features two twins sitting in a camping set up amidst the forest, engaging in light-hearted banter while holding a Twix bar. They discuss how it doesn't matter if you choose left or right, as both are equally delicious. The camera captures a close-up of the Twix bar, emphasizing its crunchiness and the snap as they take a bite. In a humorous twist, two realistic animatronic bears are nearby, seemingly spying on the twins. The scene alternates between the twins enjoying their treat and the observing bears, culminating in the message, "Left or Right, a good decision either way," as the two sides of the Twix bar snap apart. The ad concludes with the iconic Twix logo.
Agency
Production Company
Creative Director, Copywriter
Creative Director/ art director
Director