Apple Music
Brand
Apple Music
Advertiser
Apple
Agencies
TBWA\Media Arts Lab, Los Angeles, Exile Editorial, Santa Monica, The Formosa Group, Los Angeles, Stink Films, London
Country
United States
Activity
Consumer Electronics & Audio-Visual
Media
Web Film, Television
The launch of Apple Music in 2015 was the latest innovation in the history of sound. So the film chronicles 127 years of sound recording and consumption, from Edison’s phonograph in 1888 to early record players, 8-track tapes and on to CDs, alongside the evolution of radio. Finally, the story arrives at digital streaming. But the film also shows music in the context of cultural, sexual and youth revolutions. Great changes in society always happen to a soundtrack.
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Awards (1)
- Gold - Cinematography | Television
