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ANDY Awards

Creative Award
New York, United States
Apple Music - "History of Sound" by ANDY Awards 2016

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TitleHistory of Sound
Agency
Campaign Apple Music
Advertiser Apple
Brand Apple Music
PostedJune 2015
Business Sector Consumer Electronics & Audio-Visual
Story The launch of Apple Music in 2015 was the latest innovation in the history of sound. So the film chronicles 127 years of sound recording and consumption, from Edison’s phonograph in 1888 to early record players, 8-track tapes and on to CDs, alongside the evolution of radio. Finally, the story arrives at digital streaming. But the film also shows music in the context of cultural, sexual and youth revolutions. Great changes in society always happen to a soundtrack.
Media Type Web Film
Length
AI Description The advertisement for Apple Music, titled 'History of Sound,' takes viewers on an imaginative journey through 127 years of music evolution, starting with Edison's phonograph in 1888. Each frame transitions through time, highlighting the progression from early record players and 8-track tapes to newer innovations like CDs and finally, digital streaming. The ad doesn't just showcase technological advances; it intertwines these with significant cultural, sexual, and youth movements, illustrating how music has been an essential backdrop for societal change. From vintage radios to modern Apple devices, the visuals shift from one vibrant scene to another, depicting different eras. The story is told through varied colorful and sometimes sepia-toned visuals, creating a nostalgic yet forward-looking theme. The careful attention to detail and significant emphasis on the interplay between music and life makes a compelling case for Apple Music being the next big chapter in the history of sound.
Production Company
Chairman
President
Chief Creative Officer
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Art Director Junior Producer
Executive Agency Producer
Head of Production
Producer
Director
Director of Photography (DOP)
Executive Producer
Editing Company
Editor
Colorist
Graphic Artist
Mix Company The Formosa Group
Special Effects / VFX The Mill
Assistant Producer