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ANDY Awards

Creative Award
New York, United States
Apple Music - "How it Works" by ANDY Awards 2016

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TitleHow it Works
Agency
Campaign Apple Music
Advertiser Apple
Brand Apple Music
PostedJune 2015
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
AI Description The Apple Music ad, titled "How it Works," highlights the revolutionary impact of Apple Music on the music industry. The video showcases the power of music in our lives and the transformation in how we access it. Scenes include various artists performing, individuals engaging with Apple Music on their devices, and vibrant visuals of album covers. The ad introduces listeners to Apple's 24/7 radio station, Beats 1, with notable DJs broadcasting worldwide. Key features such as streaming services, playlists, recommendations, and the artist-fan interaction platform, Connect, are emphasized. The ad emphasizes inclusivity, ensuring artists of all levels have a voice and fans have a rich music experience. The visuals are dynamic, modern, and filled with energetic performances and creative visuals, reflecting the diverse world of music.