#LikeAGirl
Brand
Always
Advertiser
Procter & Gamble
Agencies
Leo Toronto, Chelsea Pictures, Los Angeles, Cutters, Chicago, SMG - Showtime Marketing Group, LLC., Milwaukee
Countries
United States, Canada
Business Sectors
Racial/Ethnic/Minority/Disability Awareness, Feminine Hygiene, Cosmetics, Beauty Products & Perfumes
Media
Case Study, Television
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
show more
Awards (1)
- Gold - Personal Products
