Always - "Stronger Together" by ANDY Awards 2015

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TitleStronger Together
Agency
Campaign #LikeAGirl
Advertiser Procter & Gamble
Brand Always
PostedMarch 2015
Business Sector Feminine Hygiene
Media Type Television
Length
AI Description The "Stronger Together" ad by Always celebrates and empowers girls by redefining the phrase "like a girl." Young women are shown in various settings partaking in activities such as basketball, rock climbing, and boxing, all showcased with pride and skill. The ad challenges stereotypes and inspires confidence by using hashtag #LIKEAGIRL in dynamic and diverse scenes. It conveys a message of empowerment and unity, suggesting that doing things "like a girl" signifies strength and achievement. The ad is energetic, colorful, and filled with positive affirmations, encouraging viewers to join the movement to redefine "like a girl."