Always - "#LikeAGirl (60 sec)" by ANDY Awards 2015
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Always - "#LikeAGirl (60 sec)"
This ad is part of the ACT Responsible Collection
- Brand: Always
- Country: Canada
- Advertiser: Procter & Gamble
| Title | #LikeAGirl (60 sec) |
| Agency | Leo Toronto |
| Campaign | #LikeAGirl |
| Advertiser | Procter & Gamble |
| Brand | Always |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Feminine Hygiene |
| Media Type | Television |
| Length | |
| AI Description | The Always #LikeAGirl ad challenges stereotypes and redefines what it means to do something "like a girl." Through a series of interviews and demonstrations, people are asked to perform actions, such as running, fighting, and throwing, "like a girl." Initially, older participants mimic exaggerated, stereotypical movements, while younger girls perform with strength and determination. The ad highlights the negative impact of these stereotypes on girls during puberty, affecting their confidence. It urges viewers to redefine "like a girl" as a positive expression of strength and capability. The visual style is modern and studio-based, focusing on the participants and their expressions, with a clear message of empowerment throughout. |