AgenciesPublicis Conseil, Paris, Publicis Consultants, Paris, Wavemaker, Prodigious, Saint Denis
CountryFrance
Business SectorsInsurance, Banking, Finance, Law & Insurance
MediaTelevision, Branded Content, Digital, Social Media
‘Three Words’, a life-saving clause in AXA’s home insurance contracts. In France, every household must have a home insurance contract by law. Such contracts provide emergency relocation when a home becomes uninhabitable in the event of fire or flood, to which AXA adds 3 words: ‘and domestic violence’, to help women escape. When a victim calls the emergency number she is immediately relocated. A driver picks her up andtakes her to a safe shelter (secured hotel) together with any children. She also receives free psychological, legal and financial support, to help her find long-term solutions. This clause has been included in all AXA home insurance contracts, with retroactive effect.