Three Words

Brand AXA France
Advertiser AXA
Agencies Publicis Conseil, Paris, Publicis Consultants, Paris, Wavemaker, Prodigious, Saint Denis
Country France
Business Sectors Insurance, Banking, Finance, Law & Insurance
Media Television, Branded Content, Digital, Social Media
‘Three Words’, a life-saving clause in AXA’s home insurance contracts. In France, every household must have a home insurance contract by law. Such contracts provide emergency relocation when a home becomes uninhabitable in the event of fire or flood, to which AXA adds 3 words: ‘and domestic violence’, to help women escape. When a victim calls the emergency number she is immediately relocated. A driver picks her up andtakes her to a safe shelter (secured hotel) together with any children. She also receives free psychological, legal and financial support, to help her find long-term solutions. This clause has been included in all AXA home insurance contracts, with retroactive effect.
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Awards (4)

  • - IDEA
  • Gold Andy - RESET
  • Gold Andy - BRAVERY
  • - BEST IN SHOW BRAVERY

Ads (4)