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AXA France - "Three Words Board" by ANDY Awards 2026

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TitleThree Words Board
Agency
Campaign Three Words
Advertiser AXA
Brand AXA France
Date of First Broadcast/Publication 2025 / 3
Business Sector Insurance
Story ‘Three Words’, a life-saving clause in AXA’s home insurance contracts. In France, every household must have a home insurance contract by law. Such contracts provide emergency relocation when a home becomes uninhabitable in the event of fire or flood, to which AXA adds 3 words: ‘and domestic violence’, to help women escape. When a victim calls the emergency number she is immediately relocated. A driver picks her up andtakes her to a safe shelter (secured hotel) together with any children. She also receives free psychological, legal and financial support, to help her find long-term solutions. This clause has been included in all AXA home insurance contracts, with retroactive effect.
Media Type Case Study
AI Description This ad from AXA France highlights an innovative addition to their home insurance contracts. The initiative introduces a clause that addresses domestic violence, allowing victims immediate access to safe relocation. The ad emphasizes AXA's role as a leader in the insurance sector by showcasing how they extend emergency coverage from flood and fire to include domestic violence. The visual layout is modern and minimalist, focusing on the essential information. Key numbers and impact statistics are displayed prominently, such as the number of people helped and the increase in new contracts. The use of blue suggests trust and reliability, aligning with AXA's brand image. Overall, the campaign underlines AXA's commitment to social responsibility and empowerment of women.
PRESIDENT PUBLICIS FRANCE AGATHE BOUSQUET PUBLICIS
GLOBAL CCO/CEO LEO - CCO PUBLICIS GROUPE FRANCE - MARCO VENTURELLI PUBLICIS
CREATIVE STRATEGY LEAD SARAH LEMARIE PUBLICIS FRANCE
Executive Creative Director PIERRE MATHONAT PUBLICIS CONSEIL
CLIENT LEAD FRANCE CLAIRE VIALA PUBLICIS CONSEIL
Global Strategy Director ANTOINE COLLIGNON PUBLICIS CONSEIL
Business Director KEVIN MARTIN PUBLICIS CONSEIL
CLIENT SERVICE DIRECTOR FRANCOIS BOREL PUBLICIS CONSEIL
Account Director JULIETTE LLORY PUBLICIS CONSEIL
Account Executive NADIA RAGRAGUI PUBLICIS CONSEIL
DEPUTY GLOBAL CLIENT LEAD AXA Group CARLA CABALFIN PUBLICIS CONSEIL
ACCOUNT DIRECTOR AXA Group MAUDE GOURIER PUBLICIS CONSEIL
HEAD OF ART MAUD ROBAGLIA PUBLICIS CONSEIL
Copywriter FRANCESCA VITELLO PUBLICIS CONSEIL
ARTISTIC DIRECTOR LAURA AONDIO PUBLICIS CONSEIL
Copywriter ARNAUD CHERBONNIER PUBLICIS CONSEIL
ARTISTIC DIRECTOR VINCENT TAVERNIER PUBLICIS CONSEIL
MOTION DESIGNER BENJAMIN AMADEI FREELANCE
PROCESS MANAGER CECILE CUZIN PUBLICIS CONSEIL
PROCESS MANAGER GERALDINE SORHAITZ PUBLICIS CONSEIL
Traffic Manager JULIE NUDELMAN PUBLICIS CONSEIL
Director of Communications VALERIE RUDLER PUBLICIS FRANCE
Director of Communications HELOISE MATHON PUBLICIS CONSEIL
Global Director JULIETTE PRIGENT PUBLICIS CONSULTANTS
Associate Director ELSA PERETTI PUBLICIS CONSULTANTS
Account Director MARIE QUINETTE PUBLICIS CONSULTANTS
Account Director AXELLE GADALA PUBLICIS CONSULTANTS
PR & INFLUENCE CONSULTANT LEA CORBLIN PUBLICIS CONSULTANTS
Producer ARMELLE SUDRON PRODIGIOUS
Producer BERENICE BOUVART PRODIGIOUS
PRODUCTION DIRECTOR MARIE CARON PRODIGIOUS
ASSISTANT PRODUCTION DIRECTOR ELIZABETH DOVJENOK PRODIGIOUS
Director
SCREENWRITER
FIRST ASSISTANT DIRECTOR
SOUND SUPERVISOR
MAKE UP ARTIST
DIRECTOR OF PHOTOGRAPHY
FIRST ASSISTANT CAMERA
SOUND SUPERVISOR
CHIEF LIGHTING TECHNICIAN
Production Manager
Electrician
POSTPRODUCTION PIERRE HUON FREELANCE
Film Editor THOMAS FERNANDEZ FREELANCE
FILM EDITOR ASSISTANT CHLOE THOMAS PRODIGIOUS
Compositor VIVIEN VILLANI FREELANCE
POSTPRODUCTION ALEXIA BESNAROUS PRODIGIOUS
POSTPRODUCTION MARIE FAIVRE PRODIGIOUS
AFTER EFFECT YOANN BOUCHARD FREELANCE
AFTER EFFECT DAVID PEREZ FREELANCE
AUDIO PRODUCER CARSTEN KRUGER PRODIGIOUS
CLIENT DIRECTOR – EX-COM AXA FRANCE ALICE HOLZMAN AXA FRANCE
Brand Director THOMAS BOUTTE AXA FRANCE
Advertising Manager SOPHIE DUPUIS LATOUR AXA FRANCE
BRAND PROJECT OFFICER NOEMIE GAYET AXA FRANCE
Head of Media ANNE FERRANDIN AXA FRANCE
MEDIA PROJECT OFFICER FAIZA DRIES AXA FRANCE
HEAD OF PR HÉLÈNE CAILLET AXA FRANCE
PRESS PUBLIC RELATION OFFICER GUSTAVO COURA GUIMARAES AXA FRANCE
GROUP CHIEF COMMUNICATIONS ULRIKE DECOENE AXA GLOBAL
Global Brand Director VIRGINIE BERCOT AXA GLOBAL
GLOBAL ADVERTISING MANAGER IDA CATUELAN AXA GLOBAL
GLOBAL BRAND PROJECT OFFICER EMMA OUMEDDOUR AXA GLOBAL
MARKETING EFFECTIVENESS AND MEDIA GLOBAL DIRECTOR JEROME AMOUYAL AXA GLOBAL
GLOBAL MEDIA LEAD MARINE GISSY AXA GLOBAL
MEDIA EXPERT ANTOINE MEURET AXA GLOBAL
CEO WAVEMAKER FRANCE JULIEN BOYER WAVEMAKER
BUSINESS PARTNER JORDAN COUTAULT WAVEMAKER
Account Director ELVIRE PADOVANI WAVEMAKER
Account Manager ASSIA BIRBA WAVEMAKER
ACCOUNT EXECUTIVE INTERN JULIETTE FERNANDES WAVEMAKER
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
President
Global CCO/CEO
Executive Creative Director
Client Lead
Creative Strategy Lead
Global Client Lead
Strategy Director
Client Services Director
Account Director
Agency Advertising Manager
Deputy Global Client Lead
Account Director
Head of Art
Copywriter
Art Director
Copywriter
Art Director
Motion Designer
Process Manager
Process Manager
Traffic Manager
Managing Director
Associate Director
Account Director
Account Director
PR & Influencer Consultant
PR Agency
Media Agency
CEO
Media Business Partner
Media Account Director
Media Account Manager
Account Executive Intern
Media Global Business Lead
Media Digital Lead
Global Planning Director
Global Planning Lead
Global Digital Account Manager
Account Director Programmatic
Programmatic Trader
Content Director
Media Trader Radio
Team Lead Audio
Trader Media Multiscreen
Group Manager multiscreen
OOH Business Director
OOH Account Director
Strategic Planner
Chief Strategic Officer
Press Group Manager
Social Media Paid
Production Company
Global Agency Producer
TV Producer
Director of Production
Production Coordinator
Director
Copywriter
1st AD
Sound Chief Operator
Make-Up Artist
Chief Operator
OPV 1st Assistant
Sound Chief Operator
Chief Electrician
Location Manager
Electrician
Post Production Executive
Editor
Assistant Editor
Music Composer
Post Production Manager
Post Production Executive
After Effects Artist
After Effects Artist
Audio Producer