Heinz Ketchup and Seemingly Ranch
Brand
Heinz Ketchup and Seemingly Ranch
Advertiser
Kraft Heinz
Agencies
Rethink Communications Inc., Toronto, Fuze Reps, Toronto, Zeno Group, Starcom USA, Chicago
Country
Canada
Activity
Seasonings
Media
Case Study
In 2023, Taylor Swift’s romance with Travis Kelce overtook the internet. When one account shared a photo of Taylor eating ‘chicken with ketchup and seemingly ranch’ at his game, it exploded. We recognized only one product belonged in this conversation: Heinz Kranch. We did what no other brand could: rebranding and relaunching a product in real time.
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Awards (1)
- Gold Andy - BRAVERY
