Heinz Ketchup and Seemingly Ranch - "Heinz Ketchup & Seemingly Ranch (Board)" by ANDY Awards 2024
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Heinz Ketchup and Seemingly Ranch - "Heinz Ketchup & Seemingly Ranch (Board)"
- Brand: Heinz Ketchup and Seemingly Ranch
- Country: Canada
- Advertiser: Kraft Heinz
| Title | Heinz Ketchup & Seemingly Ranch (Board) |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz Ketchup and Seemingly Ranch |
| Advertiser | Kraft Heinz |
| Brand | Heinz Ketchup and Seemingly Ranch |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Seasonings |
| Story | In 2023, Taylor Swift’s romance with Travis Kelce overtook the internet. When one account shared a photo of Taylor eating ‘chicken with ketchup and seemingly ranch’ at his game, it exploded. We recognized only one product belonged in this conversation: Heinz Kranch. We did what no other brand could: rebranding and relaunching a product in real time. |
| Media Type | Case Study |
| AI Description | The advertisement for Heinz Ketchup & Seemingly Ranch highlights a clever marketing tactic that capitalized on a viral moment involving famous personalities. The central image shows a large bottle of 'Heinz Ketchup and Seemingly Ranch' with a catchy slogan emphasizing a rapid transformation from a meme to a reality. The visual features popular figures associated with the event, presented in an engaging and vibrant style. It includes detailed statistics about the campaign's success and emphasizes its significant impact on social media and brand recognition. Icons from various media outlets suggest widespread attention and approval. |
| Production Company | Fuze Reps |
| PR Agency | Zeno Group |
| Media Agency | Starcom USA |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Chief Creative Officer | Daniel Lobatón |
| Chief Strategy Officer | Sean McDonald |
| Executive Creative Director | Xavier Blais |
| Creative Director/ art director | Zachary Bautista |
| Creative Director, Copywriter | Geoff Baillie |
| Creative Director | Sean O'Connor |
| Copywriter | Thom Peters |
| Art Director | Steve Miller |
| Art Director / Designer | Mustaali Raj |
| Strategist | Julian Morgan |
| Strategist | Emma Bayfield |
| Integrated Producer | AJ Merrick |
| Agency Producer | Venus Pun |
| Agency Producer | Kate A. Spencer |
| Agency Producer | Terri Winter |
| Artist | Todd Bennett |
| Studio Artist | Kostas Loukopoulos |
| Group Business Lead | Adam Ball |
| Group Account Director | Rob Dix |
| Account Director | David Greisman |
| Account Supervisor | Rachel Cloth |
| Account Supervisor | Jessie Durand |
| Account Manager | Bhumika Baweja |
| Photographer | Nick Greaves |
| Content Photographer / Cinematographer | Denis Gutiérrez-Ogrinc |
| Line Producer | Kate A. Spencer |
| Advertising Manager | Nina Patel |
| Advertising Manager | Megan Lang |
| Advertising Manager | Jacqueline Chao |
| Advertising Manager | Navjit Dhillon |
