We Didn't Write This Campaign

It's a David vs Goliath story. Just like what happened between taxists and Uber or the music industry vs Napster or Spotify. The big dairy industry that represents the status quo didn't like a foodtech like NotCo getting in the market with a dairy alternative product like NotMilk, so they sued.And instead of trying to make a new point to defend, we literally copy-pasted quotes from the original court exerpt documents that -ironically- defined NotMilk in the exact way we want people to know about the product.