Life Extending Stickers
Brand
Makro
Agency
Grey Colombia, Bogotá
Country
Colombia
Activity
Department Stores, Supermarkets
Media
Case Study, Outdoor/Out of Home, Print, Direct Marketing
Ripe fruit is considered past its prime, but Makro used the small provenance stickers found on produce to turn this idea around. The labels contained delicious recipes that required ripe fruit to work.
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Awards (2)
- Gold Andy - IDEA
- Gold Andy - CRAFT
