Bring Home to Life

Brand Ikea
Advertiser IKEA
Agencies Rethink Communications Inc., Toronto, OPC Production, Nimiopere, The Vanity, Toronto
Country Canada
Activity Drugstores, Specialty Stores
Media Television, Digital
In this film, we tell the mythical story of a grumbling troll who works as a toll booth collector and lives under a dark, damp bridge. When a young boy takes an interest in the troll and offers an IKEA lamp to brighten up his living space, things begin to change. Together, they transform the space into a bright and cozy home. In the end, it’s more than the Troll’s home that's improved, as we see him go from a sad lonely troll to a happy one. And as the boy and the troll enjoy the comfortable space, the long-tormented villagers above are finally free to cross the troll’s bridge.
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Awards (1)

  • Gold - CRAFT

Ads (2)