Ikea - "Bring Home to Life" by ANDY Awards 2023
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Ikea - "Bring Home to Life"
- Brand: Ikea
- Country: Canada
- Advertiser: IKEA
| Title | Bring Home to Life |
| Agency | Rethink Communications Inc. |
| Campaign | Bring Home to Life |
| Advertiser | IKEA |
| Brand | Ikea |
| Posted | September 2022 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Television |
| Length | |
| AI Description | The Ikea 'Bring Home to Life' ad portrays a moving day where a man arrives at a new apartment with signs of recent relocation activity. As he enters, the mood lifts as he's greeted by friends and family who help turn the empty space into a vibrant, welcoming home. The scenes are filled with moments of joy and laughter while they assemble furniture and decor, symbolizing unity and togetherness. The soundtrack complements this narrative with a song reflecting sentimentality and happiness. The ad concludes with everyone gathering around, celebrating their new space, effectively conveying Ikea's mission to enhance living spaces. The atmosphere is warm and inclusive, emphasizing themes of community and belonging. |
| Sound Design Company | Vapor Music Group |
| Chief Creative Officer | Aaron Starkman |
| Chief Strategy Officer | Sean McDonald |
| Executive Creative Director | Mike Dubrick |
| Creative Director | Michelle Spivak |
| Associate Creative Director | Brendan Scullion |
| Associate Creative Director | Max Bingham |
| Art Director | Max Bingham |
| Copywriter | Brendan Scullion |
| Strategy Director | Jay Flemming |
| Director of Broadcast Production | Shelby Spigelman |
| Director of Broadcast Production | Nadya MacNeil |
| Broadcast Producer | Mark Pan |
| Production Company | OPC Production |
| Director | Gary Freedman |
| Line Producer | Max Brook |
| Post Production | Nimiopere |
| Editor | Graham Chisholm |
| Executive Producer | Julie Axell |
| VFX Company | The Vanity |
| Special Effects / VFX | Naveen Srivastava |
| Colorist | Andrew Axworth |
| Director of Photography (DOP) | Zach Koski |
| Executive Producer | Nicole Gomez |
| Associate Producer | Alexa Dimitruk |
| DATE OF FIRST APPEARANCE | September 12 |
| Executive Audio Producer | Kailee Nowosad |
| Music Creative Director | Ted Rosnick |
| Ryan Chalmers | |
| Account Director | Kiara Wilson |
| Account Director | Sheldon Abreu |
| Account Director | Catherine Blouin-Mainville |
| Account Supervisor | Melissa Luk |
| Account Manager | Gabrielle Bergeron |
| Advertising Manager | Claudia Mayne |
| Advertising Manager | Jordan Sequeira |
| Advertising Manager | Carolyn Thrasher |
| Advertising Manager | Noah Keefe |
