Heinz A.I. Ketchup
Brand
Heinz
Agencies
Rethink Communications Inc., Vancouver, Middle Child, Zeno, Carat, Roma
Country
Canada
Activity
Mayonnaise, Ketchup, Mustards
Media
Web Film, Case Study
With new artificial intelligence text-to-image programs taking over the internet, Heinz had to know – what does A.I. think ketchup looks like? It turns out that just like humans, A.I. prefers Heinz.
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Awards (1)
- Gold - IDEA
