Heinz - "Ketchup A.I" by ANDY Awards 2023
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Heinz - "Ketchup A.I"
- Brand: Heinz
- Country: Canada
- Advertiser: Heinz
| Title | Ketchup A.I |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz A.I. Ketchup |
| Advertiser | Heinz |
| Brand | Heinz |
| Posted | November 2022 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Story | With new artificial intelligence text-to-image programs taking over the internet, Heinz had to know – what does A.I. think ketchup looks like? It turns out that just like humans, A.I. prefers Heinz. |
| Media Type | Case Study |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Creative Director | Xavier Blais |
| Copywriter | Xavier Blais |
| Creative Director | Zachary Bautista |
| Art Director | Zachary Bautista |
| Associate Creative Director | Geoff Baillie |
| Copywriter | Geoff Baillie |
| Copywriter | Aman Soin |
| Interactive Designer | Alex Fleming |
| Strategist | Julian Morgan |
| Broadcast Producer | Alex Butt |
| Broadcast Producer | Steph Walker-Wells |
| Post Supervisor | Megan O’Connor |
| Post Supervisor | Shannon Ing |
| Digital Producer | Sheldon Sam |
| Print Producer | AJ Merrick |
| Studio | Brad Kumar |
| Account Director | Jamie Sutherland |
| Account Director | David Greisman |
| Account Manager | Ashlynn Labinaz |
| Editor | Tyler Erdelac |
| Editor | Anna Vershinina |
| Special Effects / VFX | Dustin Gamble |
| Special Effects / VFX | Jean-Nicolas Duval |
| PR Company | Middle Child |
| PR Company | Zeno |
| Media Company | Carat |
| Media Company | P57 |
| Marketing Director | Megan Lang |