The Unfinished Votes
Brand
Change the ref
Agencies
McCann Health, New York, Chimney, Sonic Union, New York, The Colony, New York
Country
United States
Business Sectors
Charities, Foundations, Volunteers, Institutional/Public Interest/Non-Profit Org.
Media
Television, Case Study
With the 2020 election looming, Change the Ref launched an initiative to encourage young people to get out the vote. “The Unfinished Votes” leverages AI technology to bring Joaquin Oliver back to life digitally to ask people to “finish” the vote he was never able to cast, as this would have marked Joaquin’s first vote in a presidential election.
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Awards (3)
- Social Good - SOCIAL GOOD
- Gold - CRAFT
- Gold - IDEA
