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ANDY Awards

Creative Award
New York, United States
Change the ref - "The Unfinished Votes" by ANDY Awards 2021

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TitleThe Unfinished Votes
Agency
Campaign The Unfinished Votes
Advertiser Change the ref
Brand Change the ref
Date of First Broadcast/Publication 2020 / 10
Business Sector Charities, Foundations, Volunteers
Tagline Vote because I can't
Story With the 2020 election looming, Change the Ref launched an initiative to encourage young people to get out the vote. “The Unfinished Votes” leverages AI technology to bring Joaquin Oliver back to life digitally to ask people to “finish” the vote he was never able to cast, as this would have marked Joaquin’s first vote in a presidential election.
Media Type Television
Length
More Information http://unfinishedvotes.com/
AI Description The ad "The Unfinished Votes" is a poignant call to action by the organization Change the Ref. It opens with Joaquin Oliver's parents, who introduce themselves and share the devastating impact of losing their son during the Parkland school shooting. They convey the ongoing tragedy of gun violence and express their determination to make a change. Using AI technology, Joaquin is digitally brought to life to deliver a powerful message urging people to vote in the upcoming election. The creative execution features a somber yet hopeful tone, blending personal testimony with innovative digital techniques to advocate for political action against gun violence and in support of voter engagement. The ad closes with a call to visit unfinishedvotes.com to learn more and take action.
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