Silence The Critics

IKEA’s “Silence the critics” was “born from the common feeling, that along with the seasonal joys, a lot of us feel a looming sense of dread when it comes to hosting others with many of us feeling ashamed of our homes over the Christmas period,” says IKEA’s UK and Ireland County Marketing Manager Sarah Green. Featuring original music by legendary MC D Double E, the spot can be found on many of the “best of” holiday ads lists. The unique concept and humorous edit had people laughing and looking around their homes for objects that might taunt them.