IKEA - "Silence The Critics" by ANDY Awards 2020
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| Title | Silence The Critics |
| Agency | MJZ |
| Campaign | Silence The Critics |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | April 2020 |
| Business Sector | Home Furniture |
| Media Type | Others |
| Length | |
| AI Description | In this IKEA ad, a family's home is transformed with IKEA furniture, inspired by harsh criticism from animated objects. The ad begins with a messy living room, with a mother, child, and father amidst chaos. Ceramics and household items, such as a teapot and figurines, criticize the state of the room humorously, complaining about the outdated and disheveled décor. Reacting to this, the family embarks on a renovation journey, promptly redecorating their space with IKEA furnishings. The ad ends with a vibrant room, dressed in colorful and modern IKEA elements, welcoming a festive spirit. The tagline "Silence the critics" suggests IKEA's ability to turn any space into something worth admiration. |
| Editing Company | Whitehouse Post |
| Sound Design Company | 750mph |
| Post Production | Electric Theatre Collective |
| Special Effects / VFX | Electric Theatre Collective |
| Advertising Manager | Kemi Anthony |
| Creative Agency | Mother London |
| Music Supervision | Wake the Town |
| Executive Creative Director | Ana Balarin |
| Executive Creative Director | Hermeti Balarin |
| Creative Director | Thom Whitaker |
| Creative Director | Danielle Outhwaite-Noel |
| Creative Team | Mike Kennedy |
| Creative Team | Pauline Ashford |
| Production Company Producer | Jenny Fan |
| Head of Production | Giedre Miniotaite |
| Line Producer | Will Carmichael |
| Strategic Business Lead | Yuki Yamakado |
| Strategic Business Lead | Marina Banks |
| Account Director | Sophie Holt |
| Strategy Director | Scarlett Spence |
| Strategist | Imogen Carter |
| Director | Tom Kuntz |