Generation Lockdown

Brand March for Our Lives
Agencies McCANN, New York, Precision Strategies, New York, Hungry Man, New York, NO6, Santa Monica
Country United States
Activity Institutional/Public Interest/Non-Profit Org.
Media Web Film, Print, Digital
In 95% of public schools in the United States, lockdown drills are as common as math and science. In this film, a young school pupil explains to a shocked audience how she and her classmates have been taught to barricade doors with tables and balance on toilet seats so that gunmen can’t see their feet. March For Our Lives believes politicians have shifted the responsibility of preventing mass shooting to kids — forcing them to become experts in their own survival instead of tackling any meaningful gun reform.
show more

Awards (2)

  • Gold - BRAVERY
  • Gold - IDEA

Ads (3)