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ANDY Awards

Creative Award
New York, United States
March for Our Lives - "Generation Lockdown" by ANDY Awards 2020

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TitleGeneration Lockdown
Agency
Campaign Generation Lockdown
Advertiser March for Our Lives
Brand March for Our Lives
PostedNovember 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Print
Length
AI Description The 'Generation Lockdown' ad by March for Our Lives, created by McCann New York in 2019, is a powerful print ad focusing on gun violence, particularly in schools. The ad prominently features a young girl holding a placard that emphasizes the impact of lockdown drills on children. The placard contains the hashtag #GenerationLockdown and highlights statistics and data about media coverage and the issues surrounding mass shootings. The girl's expression conveys seriousness and concern, underscoring the gravity of the topic. The ad aims to raise awareness and prompt action against gun violence in the U.S., advocating for a safer environment for students.
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