Lifeboat - The Experiment

The refugee crisis was a largely discussed topic in 2014. It separated Germany into two main groups: one pro-refugees and the right wing party being absolutely against them.
While the refugee crisis in the Mediterranean along the world’s deadliest border continuous, its media coverage decreased heavily.
 
Language is revolution. If we were to turn the tide, the conversation must go on.
 
“LIFEBOAT – The experiment” re-creates a momentum and stresses the fact that the ongoing refugee crisis is not a single countries problem, but one that concerns all of Europe.
The campaign generated a mindshift in society by re-enabling access to the most human of our feelings: Empathy.