Sea-Watch - "LIFEBOAT - The Experiment" by ANDY Awards 2020
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| Title | LIFEBOAT - The Experiment |
| Agency | SERVICEPLAN |
| Campaign | Lifeboat - The Experiment |
| Advertiser | Sea-Watch |
| Brand | Sea-Watch |
| Posted | April 2020 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The ad, titled 'LIFEBOAT - The Experiment', by Sea-Watch and agency SERVICEPLAN, directed in 2020, highlights the ongoing migrant crisis affecting Europe. The video presents powerful visuals depicting the struggle of refugees crossing the Mediterranean, intermixed with media coverage of the crisis. Sea-Watch conducted an experiment involving 40 participants who underwent a simulation of these dangerous crossings, experiencing emotions like fear, hunger, and insecurity. The campaign sought to reintroduce humanity and empathy into public discourse. Oscar-nominated director Skye Fitzgerald was involved, producing a touching narrative that aims to alter perceptions about the refugee situation. Over a thousand articles and news reports covered this impactful initiative, emphasizing the message that the debate should focus more on people than numbers. The aesthetic is stark and urgent, drawing viewers into the intense reality faced by refugees. |
| Global Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Michael Wilk |
| Global Creative Strategist | Maximilian Florian Schöngen |
| Creative Managing Director | Markus Maczey |
| Managing Assistant | Simone Herrmann |
| Developer | Philipp von Mauch |
| Screen Designer | Philipp von Mauch |
| Director | Skye Fitzgerald |
| Director of Photography (DOP) | Felix Tonnat |
| Executive Producer | Acki Heldens |
| Creative Producer | Daniel Farkas |
| 2nd unit Director | Daniel Farkas |
| Assistant Producer | Ole Bernhardi |
| Cameraman | Sabine Jankowski |
| Cameraman | Fabian Klein |
| Cameraman | Martina Di Lorenzo |
| Cameraman | Leonard Lokai |
| Sound Engineer Experiment | Mike Schmidt |
| Sound Engineer Interviews | Thomas Keller |
| Set Design | Adnen Abdallah |
| Julien Von Schultzendorff | |
| Mike Friedland | |
| Account Director | Katharina Bittner |
| Casting | Tina Vogt |
| Managing Director | Kathrin Heinemann |
| Managing Partner | Jochen Lenhardt |
| Photographer | Michael Seidler |
| Art Director | Florian Zwinge |