Delicious Supplement

Brand East Japan Railway Company
Agencies Beacon communications k.k., Tokyo, Shunsuke Kakinami, Tomonori Oki
Country Japan
Activity Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Case Study, Print
Introduced at a commuter station food court, Delicious Supplement is a personalised lunch capsule enabling you to maintain your ideal nutritional balance. First use the app to identify the nutrients you lack, then combine the perfect ingredients in a lunch box cleverly designed to look like a supplement pill. There’s even a nutritionist on hand to help you make the right choice for your “prescription”.
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Awards (1)

  • Bronze - Package Design | Printed Materials

Ads (2)