East Japan Railway Company - "DELICIOUS SUPPLEMENT" by ANDY Awards 2017
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East Japan Railway Company - "DELICIOUS SUPPLEMENT"
- Brand: East Japan Railway Company
- Country: Japan
- Advertiser: East Japan Railway Company
| Title | DELICIOUS SUPPLEMENT |
| Agency | Beacon communications k.k. |
| Campaign | Delicious Supplement |
| Advertiser | East Japan Railway Company |
| Brand | East Japan Railway Company |
| Posted | April 2017 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | |
| AI Description | The ad presents a conceptual product called 'Delicious Supplement,' by East Japan Railway Company, featuring a set of minimalistic-designed capsule-like lunch boxes. Each capsule is labeled with words like 'Positive,' 'Kind,' 'Pure,' and 'Sharp.' The boxes are partially opened to reveal a variety of neatly arranged food items, emphasizing balanced nutrition. The advertisement also highlights the use of AI for personalized nutritional advice, promising a tailored dining experience for busy commuters. The design aesthetic is sleek and modern, featuring a clean white background with polka dot patterns in different colors symbolizing the diversity of the contents. |
| Creative Director | Shunsuke Kakinami |
| Art Director | Jun Oizumi |
| Experience Designer | Mai Kaneda |
| Copywriter | Mai Kaneda |
| Account Planner | Mai Kaneda |
| Production Company Producer | Mihoko Suzuki |
| Production Company Producer | Sentaro Yoshino |
| Design Director (Store) | Masaomi Minegishi |
| Designer (Store) | Akihiro Kuwahara |
| Designer (Store) | Yuko Takamichi |
| Technical Director | Tomonori Oki |
| Production Company Producer | Konosuke Takahashi |
| Designer | Hisako Konagaya |
| Executive Creative Director | Jon King |
| Production Company Producer | Eiji Tachi (Suzuki Shofudo) |
| Production Company Producer | Shunsuke Doi |
| Production Company Producer | Hisashi Kitahara (AMANA) |
| Production Manager | Kim Taewan |
| Director | Ryosuke Uchijima |
| Cinematography | Takahiro Morooka |
| Photographer | Sakiko Ohno (hue) |
| Retoucher | Teruumi Kuroda (hue) |
| Editor | Kensuke Hirai |
| Colorist | Haruka Okutsu |
| Client Director | Takami Tateishi (East Japan Railway Company) |
| Client Supervisor | Yosuke Hidaka |
| Client Supervisor | Maki Nozaki (East Japan Railway Company) |
| Retail Director | Toru Arakawa |
| Retail Director | Noriaki Mochida (Yokohama Station Building) |
| Retail Supervisor | Kazuya Watanabe (Yokohama Station Building) |
| Client Director | Takami Tateishi (East Japan Railway Company) |
| Client Supervisor | Yosuke Hidaka |
| Client Supervisor | Maki Nozaki (East Japan Railway Company) |
| Retail Director | Toru Arakawa |
| Retail Director | Noriaki Mochida (Yokohama Station Building) |
| Retail Supervisor | Kazuya Watanabe (Yokohama Station Building) Watanabe (Yokohama Station Building) |
| Professor | Katsuhiko Ogawa |