The Field Trip To Mars
Brand
Lockheed Martin
Agencies
McCANN, New York, Framestore, New York, Dunglinson
Country
United States
Activity
Leisure Parks, Zoos & Fairs
Media
Digital, Web Film
These days, everyone is talking about space.Meanwhile, Lockheed Martin has been part of nearly every American mission to deep space. Even more, they’ve already built and tested the spaceship that will carry humanity to Mars for the first time.The mission is happening, soon. In fact, the first people to go to Mars are already in school today. So, to help inspire the generation that will actually go, we needed to make that mission feel real.VR was the best way to accomplish this. But traditional VR headsets isolate you and take you out of the moment. Instead, we turned a school bus into a single VR headset for an entire class of kids. When the bus moved, stopped or turned on Earth, the passengers experienced the same motion on Mars.We call it the first true group VR experience. And for those kids, it brought Mars to Earth.
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Awards (7)
- GRANDY - Creative Technology | Events
- Gold - Creative technology | Branded Content
- Gold - Virtual Reality | Events
- Gold - Transportation | Events
- Gold - Creative Technology | Reset - Innovation
- Gold - GRANDY
- Silver - Special Effects | Branded Content
