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ANDY Awards

Creative Award
New York, United States
Lockheed Martin - "The Field Trip To Mars" by ANDY Awards 2017

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TitleThe Field Trip To Mars
Agency
Campaign The Field Trip To Mars
Advertiser Lockheed Martin
Brand Lockheed Martin
Date of First Broadcast/Publication 2016 / 6
Business Sector Leisure Parks, Zoos & Fairs
Media Type Web Film
Length
AI Description The Lockheed Martin ad, 'The Field Trip To Mars,' creatively captures the wonder of exploration by transforming a simple school bus ride into a groundbreaking virtual reality voyage to Mars. Through innovative high-definition bus windows, students experience an immersive, collective VR journey without needing headsets. The ad showcases children’s astonishment and excitement, highlighting their interaction with the space-like surroundings. It depicts the application of advanced technology and Lockheed Martin's role in constructing the future of space travel. Interviews with participants emphasize the ad's educational value and innovative triumph, suggesting how such experiences might inspire the next generation of explorers.
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