Seoul National University of Science and Technology - "Scented Bearrier" by ANDY Awards 2026
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| Title | Scented Bearrier |
| Agency | Seoul National University of Science and Technology |
| Campaign | Scented Bearrier |
| Advertiser | Seoul National University of Science and Technology |
| Brand | Seoul National University of Science and Technology |
| Date of First Broadcast/Publication | 2025 / 8 |
| Media Type | Case Study |
| Length | |
| AI Description | The advertisement for the "Scented Bearrier" showcases a unique solution to bear encounters in hiking trails. Set against the scenic backdrop of Japan’s mountainous regions, the ad outlines the increasing incidents of bears in populated areas, threatening hikers and villagers. It introduces a biodegradable, non-slip shoe cover developed in collaboration with Montbell, designed to release a synthetic bear scent. As hikers walk, the scent marks their trail as already claimed territory, naturally diverting bears away. Throughout, aerial shots of forests, pathways, and bears emphasize the harmony between nature and human activity. The shoe covers are accessible at trail entrances, vending machines, and Montbell stores. This innovative product aligns with environmental and safety concerns, promoting peaceful coexistence with wildlife. |
| Production Company | Seoul National University of Science and Technology |